![Leland Maschmeyer](https://www.crownspeakers.com/wp-content/uploads/2020/09/Leland-Maschmeyer.jpg)
Leland Maschmeyer
- Chief Creative Officer, Chobani
Keynote: $22,000
As organizations move from a “steady hand at the wheel” model of growth to an “adapt and innovate” one, Leland is a visionary speaker for these disruptive times. Business disruption has moved from being an occasional happenstance to a regular occurrence. Consequently, life and business feel like a chaotic soup of out-of-context information and dizzying...
read the restAs organizations move from a “steady hand at the wheel” model of growth to an “adapt and innovate” one, Leland is a visionary speaker for these disruptive times.
Business disruption has moved from being an occasional happenstance to a regular occurrence. Consequently, life and business feel like a chaotic soup of out-of-context information and dizzying perspective shifts. To adapt, leaders are now forced to confront questions that textbooks cannot answer: “Where is it all going?”; “Where do we build?”; “How do I move forward?” More than familiar with these questions, Leland Maschmeyer has spent twenty plus years mastering these questions as he successfully led companies through cycles of disruption and propelled them forward. How? By infusing the principles and practices of design into every part of these companies.
In the last decade, these and other design-driven companies have outperformed the S&P 500 by 228%. Leland shows how any company can achieve this greatness by discarding the tired notion that “design is decoration” and embracing a new one: Design is the discipline for mastering change. Design enables leaders at all levels to build teams and companies renowned for their creativity, speed, flexibility, and profound effectiveness in the face of change and difficulty.
Leland has been part of leading transformational change at some of the world’s leading companies, such as:
- Microsoft
- Spotify
- Twitch
- Chobani
- Dropbox
He has built organizations honored as the most creative in the world:
- “In-House Agency of the Year” (Ad Age)
- “Most Innovative Companies in the World” (Fast Co) – four times
- “Design Company of the Year” Finalist (Fast Co)
- “Company of the Year” (Food Dive)
- “Brands Changing the World” (Forbes)
- “Design Agency of the Year” (Ad Age) – two times
- “Agency Creatives Would Kill to Work At” (WNW Magazine)