Sports world legend Deion “Prime Time” Sanders proves his commitment to excellence through both his storied career and his authentic connection with audiences as a speaker. The first athlete in professional sports history to play in both the World Series and the Super Bowl, Sanders is a once-in-a-generation talent and incredible asset to any team. As an eight-time Pro Bowler and two-time Super Bowl champion over 14 seasons in the NFL, Sanders makes waves in college football as he returns to the field as “Coach Prime.” From 2020-2022, as head coach at Jackson State University, Sanders led the team to back-to-back SWAC Championships and won back-to-back SWAC “Coach of the Year” honors. As current head coach of University of Colorado, Sanders rallies the community with his highly motivational coaching style, which has resonated beyond the locker room to press conferences and viral videos inspiring audiences everywhere. A high-impact speaker with the experience to back up his strikingly candid perspectives, Sanders is one of the most exciting and respected leaders in the sports world.

Off the field, Sanders is a highly sought-after voice in sports media. He has produced and/or appeared in a variety of television shows, including Tiny House Nation, Grandfathered, Moesha, Running Wild with Bear Grylls, Lip Sync Battle, The League, 30 for 30: Deion’s Double Play, Deion’s Family Playbook, and, most recently, Coach Prime, a docuseries on Prime Video following Sanders and his college football journey. Also an analyst with appearances on CBS Sports, NFL Network, and Barstool Sports’ Pro Football Football Show, audiences are eager to hear Sanders’ takes on both football and life. He has spoken at global organizations such as IBM, Verizon, the National Auto Association, and more, consistently delighting audiences with his signature charisma and dynamic speaking with a principled dedication to true leadership.