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Bruce Turkel

  • CEO of brand management firm
  • Author of "Building Brand Value"
  • Featured on CNN, ABC, CBS, FOX, NPR and Advertising Age
Fee range*
Keynote: $20,000 - $25,000
Traveling From
Florida

Bruce Turkel has helped create some of the world’s most compelling brands including HBO, Discovery Networks, and Miami. Over 25 years Bruce has worked with American Express, Charles Schwab, Citicorp, Hasbro, LanChile Airline, Nike, Peabody Hotel Group, Sol Meliá Hotels, Radisson Seven Seas Cruise Line and Oceania Cruises.  Bruce is Creative Director and CEO of...

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Bruce Turkel has helped create some of the world’s most compelling brands including HBO, Discovery Networks, and Miami. Over 25 years Bruce has worked with American Express, Charles Schwab, Citicorp, Hasbro, LanChile Airline, Nike, Peabody Hotel Group, Sol Meliá Hotels, Radisson Seven Seas Cruise Line and Oceania Cruises. 

Bruce is Creative Director and CEO of two innovative marketing companies. TURKEL, his eponymous brand management firm and Origin Global, a venture between TURKEL and Group Ñ, Spain’s largest promotional agency.

Bruce is Creative Director and CEO of two innovative marketing companies. TURKEL, his eponymous brand management firm and Origin Global, a venture between TURKEL and Group

A captivating speaker and author, Bruce has published several marketing books including Building Brand Value, Brain Darts, and New Design: Miami. He has spoken at MIT, Harvard, TEDx, The University of Miami, and hundreds of corporate and industry conferences. Bruce has been featured in The New York Times, Communication Arts, Advertising Age, AdWeek, USA Today and Graphic Design USA and he has appeared on CNN, ABC, CBS, FOX and NPR.

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Bruce Turkel in Media

Speaker Programs

7 Steps to Building Brand Value
Seven simple steps to building, maintaining and communicating a great brand. Bruce provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Learn how to add value to your products ...more
Seven simple steps to building, maintaining and communicating a great brand. Bruce provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Learn how to add value to your products by making your products more valuable to your customers. ...less
The Care and Feeding of Creativity
Managing creative people can be a challenge. How do you establish a professional atmosphere that's productive AND inspiring? Bruce has supervised award-winning creative teams for over 25 years. He shares practical and engaging tips that ...more
Managing creative people can be a challenge. How do you establish a professional atmosphere that's productive AND inspiring? Bruce has supervised award-winning creative teams for over 25 years. He shares practical and engaging tips that will help you manage and nurture you creative staff. ...less
Presentation Skills
Creating a great product or great advertising campaign is only half the battle. As Bruce says, "It don't mean a thing if you don't sell a thing." His 7 Steps to Building Brand Value provide ...more
Creating a great product or great advertising campaign is only half the battle. As Bruce says, "It don't mean a thing if you don't sell a thing." His 7 Steps to Building Brand Value provide solid advice for overcoming nervousness, organizing your thoughts and presenting yourself and your work in a dynamic, compelling way. ...less

Reviews

Bruce's years of marketing expertise and understanding of diverse clients' needs coupled with his ability to connect with the audience make him a true leader in the marketing arena. Bruce is able to get his message across through captivating story telling that people understand, often relate to, and certainly learn from; stories which stay with…

- Henry Martinez, President, Discovery Communications, Latin America/ U.S.Hispanic/ Canada

We were looking to inspire our marketing organization and ignite their energy to 'think laterally,' and Bruce answered that call! He was the opening guest speaker of our annual marketing summit and he not only delivered on that challenge, but he did so in a sincere, entertaining, educational, and 'real world' way that our team…

- Juan Rovira, Chief Marketing Officer, Bacardi

You were the highlight of our meeting! Your subject on the brands was right on and through our survey I am getting great reviews on your presentation.

- Alvaro Diago, Chief Operating Officer, Latin America & Caribbean, Intercontinental Hotel Group

Articles

Building Brand Value! by Bruce Turkel, Branding & Advertising Speaker

A few weeks ago I posted the question, What Business Are You In?  I got lots of answers, both on and off the comment section of the blog. Many of them were very insightful — most readers understand that the reason their customers buy from them is often quite different from the function of the product they’re selling. All of… ... read more

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