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Andi Simon

  • International Leader in Corporate Anthropology
  • Author of "On The Brink"
  • Featured on Good Morning America, Forbes, and The Washington Post
Fee Range*
$10,000 - $12,500

Dr. Andrea J. Simon PhD (“Andi”) is an international leader in the emerging field of corporate anthropology and the founder of Simon Associates Management Consultants (SAMC). By employing the tools of anthropology to business environments, Andi enables CEOs, senior executives, and nonprofit leaders to see their companies with more observant eyes, achieve aha moments, and...

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Dr. Andrea J. Simon PhD (“Andi”) is an international leader in the emerging field of corporate anthropology and the founder of Simon Associates Management Consultants (SAMC). By employing the tools of anthropology to business environments, Andi enables CEOs, senior executives, and nonprofit leaders to see their companies with more observant eyes, achieve aha moments, and discover new and profitable opportunities.

Before founding SAMC in 2002, Andi held executive management positions in both financial services companies and health-care organizations, including The First National Bank of Highland (now a division of M&T Bank), Citibank, Montefi ore Medical Center, and St. Joseph’s Regional Medical Center. She has also taught as a tenured professor of anthropology and American studies at Ramapo College in New Jersey and as a visiting professor of entrepreneurship at Washington University in St. Louis.

As a seasoned speaker, Andi greatly enjoys presenting the power of corporate anthropology to new audiences. Since 2007 she has conducted over 250 speaking engagements and interactive workshops for groups seeking creative solutions to their business challenges, including Vistage International, the National Association of Electrical Distributors, the Family Firm Institute, and the American Bankers Association. Andi’s in-demand perspective on business innovation has been featured in multiple media outlets, including Good Morning America, Forbes, The Washington Post, and Businessweek. She is also a regular guest blogger for FierceHealthcare and the Executive Street blog.

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Speaker Programs

The Power of Corporate Anthropology: How “Fresh Eyes” Can Lead to Phenomenal Growth
Corporate anthropology is an effective, proven tool that helps business leaders step out and observe their companies with fresh eyes. Using observational research, they are able to "see, feel and think" about new possibilities that ...more
Corporate anthropology is an effective, proven tool that helps business leaders step out and observe their companies with fresh eyes. Using observational research, they are able to "see, feel and think" about new possibilities that were otherwise hidden. Corporate anthropology also enables them recognize their customers’ pain points and unmet needs so they can innovate and add real, measurable value. ...less
New Markets Await: Techniques to Outsmart Your Competitors and Create Your Own Demand
Blue Ocean Strategy® is all about finding unmet needs and non-users, not simply carving out a me-too space in a currently oversaturated market. In essence, Blue Ocean thinking is about market creation, not market competition. ...more
Blue Ocean Strategy® is all about finding unmet needs and non-users, not simply carving out a me-too space in a currently oversaturated market. In essence, Blue Ocean thinking is about market creation, not market competition. ...less
Demography is Destiny: How Changing Times Impact Your Business and Why You Should Pay Attention
Today’s Internet generation’s innovative ideas require new, adaptable, forward-thinking business models. Accordingly, growth strategies will have to reflect how to speak differently to this new generation, on their own terms. ...more
Today’s Internet generation’s innovative ideas require new, adaptable, forward-thinking business models. Accordingly, growth strategies will have to reflect how to speak differently to this new generation, on their own terms. ...less
The Customer Conundrum: Secrets to Knowing What Your Current (and Future) Customers Actually Want
How can business leaders better “see, feel and think” about the customers of today and tomorrow with fresh eyes? What are the unmet needs their products and services can help solve? Where are customers in ...more
How can business leaders better “see, feel and think” about the customers of today and tomorrow with fresh eyes? What are the unmet needs their products and services can help solve? Where are customers in "pain," asking for things that companies may not currently be offering? (Hint: Make some changes and offer it!) ...less
The Company Culture Trap: Battling the Vicious Cycle of Embedded Patterns
Change is not about replacing current staff with new people. It is about changing how people “see, feel and think” and then “do.” It’s creating a new “story” that can be shared, one that motivates ...more
Change is not about replacing current staff with new people. It is about changing how people “see, feel and think” and then “do.” It’s creating a new “story” that can be shared, one that motivates a company’s employees and helps them visualize the new script and how to carry it out for the success of all. ...less

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