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Benita Matofska

  • Founder of Futuretivity, a consultancy delivering sustainability to future-proof companies
  • Founder and Chief Sharer, The People Who Share (a worldwide network and community of changemakers)
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Known as a sustainability innovator, conscious leadership, and future business consultant, Benita Matofska is a leading voice in the circular and sharing economies. She leads sustainability for business consultancy, Futuretivity, a company specializing in business transformation to help organizations navigate economic, social, and environmental changes and challenges of our time and become sustainable changemaker companies,...

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Known as a sustainability innovator, conscious leadership, and future business consultant, Benita Matofska is a leading voice in the circular and sharing economies. She leads sustainability for business consultancy, Futuretivity, a company specializing in business transformation to help organizations navigate economic, social, and environmental changes and challenges of our time and become sustainable changemaker companies, fit for the future.

With a focus on behavior change, Benita specializes in ensuring businesses and individuals can embrace adaptability by leading with a changemaker mindset. Benita is also the author of Generation Share, a ground-breaking book, containing the world’s first collection of inspiring stories of the disruptors transforming society, the economy, and protecting the planet. She founded The People Who Share a global network and community of changemakers, creating positive economic, social, and environmental impact through systemic change.

Benita delivers her unique insights to people and companies, helping them to become changemakers themselves and ensuring their future survival. In a world with challenges such as climate change, cost of living crisis, and pandemics, companies can no longer focus on profit alone, Benita helps businesses stay relevant by delivering bold climate change and decarbonization strategies. Based on a decade of research, Benita uses social innovation techniques and global intelligence to inspire transformation for businesses, people, and planet.

Benita is a seasoned public speaker and has spoken to audiences worldwide including: VF Corp International Marketing Summit, IKEA Global Home Furnishings Forum, AMEX Leadership Academy, European Outdoor Group Summit, BBC Climate Creatives, BBC Worklife, Channel 4 News, M&S Festival of the Future, Virgin Innovation Sessions, Publicis Sustainability Awareness, European Cities Marketing Summit, Global Women’s Forum, RSA Future Innovation Summit, Global Entrepreneurship Congress, FT European Sharing Economy Summit, European Parliament, TEDxFrankfurt, UNESCO, the House of Commons, House of Lords and Number 10 Downing Street.

Benita’s incredible 35-year career has also seen her receive multiple awards including: Ogunte Best Social Business Leader UK and World, Natwest Venus Entrepreneur of the Year Award, Inspirational Woman of the Year and the Cabinet Office/Nesta Innovation in Giving Award. She is also an RSA fellow, a blogger and social commentator and features regularly in the international media.

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Benita Matofska in Media

Speaker Programs

WHAT EVERY BUSINESS NEEDS TO KNOW ABOUT SUSTAINABILITY
With increasing pressure to operate sustainably, it’s easy to get lost in the maze. In this session, sustainability expert Benita Matofska offers a no-nonsense lowdown on everything you need to know about sustainability for your ...more
With increasing pressure to operate sustainably, it’s easy to get lost in the maze. In this session, sustainability expert Benita Matofska offers a no-nonsense lowdown on everything you need to know about sustainability for your business or organization to survive. From guiding you through the three pillars of sustainability, economic, social and environmental, Benita will share the latest research and practical tips on how your business can operate sustainably. From how to access the $12 trillion sustainability market, to understanding behaviour shifts, she'll go beyond the headlines and the greenwashing to help you stay ahead. From tackling environmental sustainability and de-risking your business, to creating social value that attracts and retains staff; from avoiding greenwashing to communicating with your supply chain; from knowing your Scope 3 to setting your SBTi targets, this session will bring insights, clarity and practical tips to supercharge you (renewably) on your journey to sustainability and ensure you are in the know. ...less
FUTURE FIT: CLIMATE CHANGE FOR BUSINESS IN 12 STEPS
With climate change now evidenced as being the biggest threat to business survival and 90% of company CEOs stating that sustainability is fundamental to success, it’s clear we need to operate differently. Inertia is not ...more
With climate change now evidenced as being the biggest threat to business survival and 90% of company CEOs stating that sustainability is fundamental to success, it’s clear we need to operate differently. Inertia is not an option, as organisations who align with the UN Global Goals gain a 5-15 year advantage. Now, ESG and decarbonisation strategies are no longer nice to haves, they’re a necessity -- what we do next will determine our place in the future. In this dynamic, insightful talk, sustainability for business expert, Benita Matofska delivers the 12 steps you need to take to become a sustainable business fit for future. . Using insights from her global research, Benita will offer practical tips on how to transform, avoid greenwashing and build commercially vibrant, resilient, impactful companies. Based on over a decade of research working with businesses and entrepreneurs from around the world, Benita will dispel the myths and provide tangible solutions to some of the biggest sustainability challenges delivering the insights, know-how and business essentials needed to thrive into the future. ...less
ALL CHANGE: 10 STEPS TO TAKE YOU INTO THE FUTURE
Uncertainty is the only certainty in an uncertain world. In this dynamic talk, Benita brings her latest global insights from her research into world change and the shape of the future, to offer 10 steps ...more
Uncertainty is the only certainty in an uncertain world. In this dynamic talk, Benita brings her latest global insights from her research into world change and the shape of the future, to offer 10 steps businesses need to take to weather constant change. From navigating the road to resilience, to learning how to embrace seismic economic and societal shifts, businesses will discover practical tools, approaches and models to ensure they're able to withstand the shocks of the future. Using case studies from around the globe based on interviews for Benita's next book on future change, audiences will get access to the latest techniques businesses need to survive the future. ...less
SOCIAL INNOVATION AND THE POWER OF PURPOSE
Companies can no longer survive on creating commercial value alone; climate change and Covid have demonstrated that business is far from usual. With global health challenges, the climate crisis and social uncertainty, businesses cannot ignore ...more
Companies can no longer survive on creating commercial value alone; climate change and Covid have demonstrated that business is far from usual. With global health challenges, the climate crisis and social uncertainty, businesses cannot ignore social and environmental factors. This keynote explains how companies can mitigate these crises, by becoming future innovators, channelling the power of purpose, positively impacting their financial sustainability and the planet and ensuring their future in the process. ...less
BUSINESS MODEL INNOVATION AND FUTURE TRENDS
The Sharing Economy is causing the greatest societal shift since the Industrial Revolution and is the biggest business trend of all time. Any company or organisation can participate; they just need to know how. In ...more
The Sharing Economy is causing the greatest societal shift since the Industrial Revolution and is the biggest business trend of all time. Any company or organisation can participate; they just need to know how. In an era where collaboration is all, global Sharing Economy expert Benita lifts the lid on the myths and secrets of this disruptive trend and demonstrates why having a Collaborative Advantage is essential for every business. ...less
THE CIRCULAR ECONOMY AND HOW YOU CAN BE PART OF IT
80% of consumer goods waste is burned or landfilled due to poor design and lack of end-of-life collection options; 75% of municipal waste is made up of discarded consumer goods. In a circular economy, things ...more
80% of consumer goods waste is burned or landfilled due to poor design and lack of end-of-life collection options; 75% of municipal waste is made up of discarded consumer goods. In a circular economy, things are used rather than used up and waste is simply resource in the wrong place. But what does this mean for your business? In this talk, based on a decade of research and frontline entrepreneurship, global expert Benita guides you through the landscape of the circular economy. With practical tools, case studies and circular business models across a variety of sectors, she offers the building blocks you need to turn your business into a circular one without it costing the earth. ...less
THE SHARING ECONOMY
The Sharing Economy is causing the greatest societal shift since the Industrial Revolution and is the biggest business trend of all time. Any company or organisation can participate; they just need to know how. In ...more
The Sharing Economy is causing the greatest societal shift since the Industrial Revolution and is the biggest business trend of all time. Any company or organisation can participate; they just need to know how. In an era where collaboration is all, global Sharing Economy expert Benita lifts the lid on the myths and secrets of this disruptive trend and demonstrates why having a Collaborative Advantage is essential for every business. ...less
GENERATION SHARE: BECOME A CHANGEMAKER
Benita’s ground-breaking book Generation Share, voted 'top isolation read for a positive future' by Forbes, is the world’s first collection of stories from around the globe of the social innovators transforming the way we think, ...more
Benita’s ground-breaking book Generation Share, voted 'top isolation read for a positive future' by Forbes, is the world’s first collection of stories from around the globe of the social innovators transforming the way we think, live and do business. Based on five years of research, this compilation of extraordinary, inspiring case studies showcases the changemakers behind new, impactful business models and initiatives that are changing lives, the economy and the planet. In this fascinating talk, you’ll meet the disruptors who are transforming industries from food to fashion, you’ll benefit from the latest research and tools, and you’ll gain insights and learn key lessons to help you become a changemaker company of the future. ...less
WHY DIVERSITY, EQUITY & INCLUSION MATTERS FOR YOUR BUSINESS
The Black Lives Matter and #MeToo movements are part of a wider societal shift and awareness of the importance of diversity, equity and inclusion. This couldn’t be truer in the workplace. With 72% of younger ...more
The Black Lives Matter and #MeToo movements are part of a wider societal shift and awareness of the importance of diversity, equity and inclusion. This couldn’t be truer in the workplace. With 72% of younger workers aged 18-34 saying they would turn down a job offer or leave a company if the leadership didn’t take diversity, equity and inclusion, (DE&I) seriously, employers now have a business responsibility to invest time, energy and money into building more diverse, equitable and inclusive workforces and operations. But what’s the difference between diversity? Equity? Inclusion? How can businesses improve DE&I in the workplace and what are the benefits? In this insightful talk and based on over a decade of experience, expert Benita Matofska lifts the lid on diversity, equity and inclusion and offers businesses the insights they need for the future. From increasing productivity, to staff retention; from broadening business capability, to delivering innovation, new diverse, equitable and inclusive business models are demonstrating their worth and Benita will show you how you can demonstrate yours. ...less

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