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Gibson Biddle

  • Former VP of Product Management at Netflix & Former Chief Product Officer of Chegg
  • Guest Lecturer at Stanford University
  • Authority on Product Strategy, Branding, Entrepreneurship & Leadership
Fee Range*
$20,000 - $25,000
Traveling From
California

Gibson Biddle is an advisor, speaker, and guest lecturer at Stanford University and INSEAD. He served as Vice President of Product Management at Netflix from 2005 to 2010, where he played a crucial role in transforming the company from a startup to a dominant industry player, growing the user base from 2 million to 13...

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Gibson Biddle is an advisor, speaker, and guest lecturer at Stanford University and INSEAD. He served as Vice President of Product Management at Netflix from 2005 to 2010, where he played a crucial role in transforming the company from a startup to a dominant industry player, growing the user base from 2 million to 13 million. After Netflix, he became the Chief Product Officer at Chegg, enhancing their services and helping to quadruple their revenue with the introduction of offerings like eTextbook and homework help, staying there until 2015.
In addition to his roles at Netflix and Chegg, Biddle has held senior positions such as Senior Vice President of Product Development at Mattel and The Learning Company, as well as Vice President of Product Development at Sega.com. He was also involved in startups, serving as Vice President of Product Development at Creative Wonders, an Electronic Arts/Disney joint venture, and FamilyWonder, an entertainment destination ultimately sold to SEGA. His early career began as a Producer at Electronic Arts.
As a prolific speaker and educator, Biddle specializes in topics like product strategy, customer obsession, and brand building. His presentations, such as “Customer Obsession: Satisfying the Unsatisfiable via Consumer Science” and “The Guerrilla Guide to Product Innovation,” focus on using consumer science to drive decisions and maintain focus on customer delight. He conducts workshops on effective product strategy meetings and the dynamics of fast decision-making in startups. Additionally, Biddle shares insights from his time at Netflix and Chegg using real-life case studies to discuss leadership during pivotal growth phases and the importance of personalization in customer retention. He holds an M.B.A. from Dartmouth College (Tuck) and a B.A. from Amherst College.
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Gibson Biddle in Media

Speaker Programs

Netflix’s Customer Obsession
In this highly interactive talk, Gib shares how Netflix moved beyond customer focus to delight its customers in hard-to-copy, margin-enhancing ways. You’ll learn how Netflix employs consumer science to put the customer at the center ...more
In this highly interactive talk, Gib shares how Netflix moved beyond customer focus to delight its customers in hard-to-copy, margin-enhancing ways. You’ll learn how Netflix employs consumer science to put the customer at the center of everything they do through four sources of consumer insight: qualitative, survey, existing data, and AB tests. Using five “What would you do?” mini cases, Gib demonstrates how Netflix developed its personalization technology to connect members with movies they’ll love. The results will surprise you. ...less
Netflix: Wicked Hard Decisions
Join your peers for a case-based discussion around Netflix's evolution and the inevitable tough decisions the company faced over its twenty-seven-year history. Gibson Biddle, former VP of Product at Netflix, will take us through five ...more
Join your peers for a case-based discussion around Netflix's evolution and the inevitable tough decisions the company faced over its twenty-seven-year history. Gibson Biddle, former VP of Product at Netflix, will take us through five "what would you do?" cases. You'll learn how the Netflix team made tough decisions about people, product, and the business. This is “inside baseball,” revealing Netflix’s decision-making process and the importance of strategy, data, intuition, and culture in making great decisions. ...less
Customer Obsession: Satisfying the Unsatisfiable via Consumer Science
The Guerrilla Guide to Product Innovation

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