Jesse’s career is unlike anyone else. He started as a rapper on MTV in 1991, became the Manager of the greatest hip hop band ever, Run-DMC, and wrote the anthem for the NY Knicks.
He always says, “you don’t have to be the smartest in the room, but you have to be the most passionate.” He teaches his principles and best practices through his online course and coaching program—where thousands of people have learned from his lifestyle approach and applied it to their own.
When he’s not training with Navy Seals (check out his book, Living with A Seal) or learning from monks (check out his other book, Living with Monks), you can find him plunging in cold water and sweating in hot saunas as part of his latest venture, All Day Running Co., a brand built on the foundation of combining race-like challenges (half-marathons, marathons, etc.) with retreat-like experiences (cold and heat exposure).
At the end of the day, his proudest accomplishment is his family—with 3 sons and a daughter, he and his wife, Sara Blakely (founder of SPANX), definitely have their hands full!
