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Johnny Cupcakes

  • Prankster turned successful global retailer
  • Customer Experience and Brand Hysteria Expert
  • Shows audiences how to create a cult-like following
Fee range*
Keynote: $40,000
Travel Fees
US: $3,000 travel buyout
Traveling From
United States

If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—Johnny Cupcakes is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation. With global store openings, thousands of customers...

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If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—Johnny Cupcakes is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.

With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was namedAmerica’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.

Despite being in one of the most difficult product categories to stand-out in, and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line-up around the block, time and time again, just to be able to sport his logo on their clothing.

Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.

Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, Forbes, WIRED, Newsweek, and as a case study in several branding and business books.

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With thousands of customers tattooing his T-shirt brand's logo on their bodies, Johnny speaks firsthand on customer experience & brand loyalty.

Johnny Cupcakes in Media

Speaker Programs

Building Brand Loyalty & Memorable Experiences
With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, ...more
With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones. In this awe-inducing presentation, Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding. ...less
Inspiring Team & Customer Culture
We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team and externally by their customer base. There ...more
We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team and externally by their customer base. There is no one that understands the mindsets of the customer than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers. ...less
Finding A Way
So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then ...more
So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways! With utter conviction and complete passion Johnny will talk leaders, entrepreneurs, marketers, and sales teams through the lessons he has learned on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality. Johnny shares dozens of ingredients to success, including the power of details, collaboration, and the art of rolling with the punches while learning to adapt. ...less
Virtual Presentation
Award winning Willy Wonka of Experiential Marketing engages virtual attendees to reinvent themselves by developing a permanent sixth sense in solving problems with a creative entrepr eneurial mindset. Johnny Cupcakes has experience giving virtual keynote ...more
Award winning Willy Wonka of Experiential Marketing engages virtual attendees to reinvent themselves by developing a permanent sixth sense in solving problems with a creative entrepr eneurial mindset. Johnny Cupcakes has experience giving virtual keynote talks while bringing his signature contagious energy topped off with a few surprises, like custom collaboration merch mailed to each attendee. As there is no travel involved in a virtual speaking engagement, Johnny offers a reduced fee as it allows him to spend more time with his baby cheeseburgers aka his twin daughters! ...less
Custom Merchandise
Hit home the importance of surprise and delight by gifting attendees with custom collaboration Johnny Cupcakes t-shirts. The Johnny Cupcakes team will concept, design, and produce cozy, memorable event t-shirts nested inside Johnny's signature pastry ...more
Hit home the importance of surprise and delight by gifting attendees with custom collaboration Johnny Cupcakes t-shirts. The Johnny Cupcakes team will concept, design, and produce cozy, memorable event t-shirts nested inside Johnny's signature pastry box packaging! At the end of Johnny's presentation, a miniature Oprah moment can be had, "YOU GET A T-SHIRT! AN YOU GET A T-SHIRT! AND YOU GET A T-SHIRT!" And for virtual presentations, these t-shirts can be mailed out to individuals. ...less

Reviews

At our annual company inspiration day, Johnny inspired me to have more fun with my company!

- CEO, L'OREAL Paris, USA

"Top Innovator in Retail"

- Boston Globe

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