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Marty Cagan

  • Former Senior Vice-President of Product and Design for eBay
  • Former Software Developer at Hewlett-Packard Laboratories
  • Author of TRANSFORMED: Moving to the Product Operating Model, INSPIRED: How to Create Products Customers Love, and EMPOWERED: Ordinary People, Extraordinary Products.
  • Partner at Silicon Valley Product Group
Fee Range*
$25,000 - $30,000
Traveling From
California

Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. Marty began his...

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Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

Marty began his career with a decade as a software developer at Hewlett-Packard Laboratories conducting research on software technology, and building several software products for other software developers.

After HP, Marty joined a then young Netscape Communications Corporation, where he had the opportunity to participate in the birth of the Internet industry. Marty worked directly for co-founder Marc Andreessen, where he was vice-president for Netscape’s platform and tools, and later e-commerce applications, and worked to help Internet start-ups and Fortune 500 companies alike to understand and utilize the newly emerging technology.

Marty was most recently senior vice-president of product and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site.

During his career, Marty has personally performed and managed most of the roles of a modern software product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management.

As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe.

He is also the author of the books TRANSFORMED: Moving to the Product Operating Model, INSPIRED: How to Create Products Customers Love and EMPOWERED: Ordinary People, Extraordinary Products.

Marty is a graduate of the University of California at Santa Cruz with B.A. degrees in Computer Science and Applied Economics (1981), and of the Stanford University Executive Institute (1994).

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Marty Cagan in Media

Speaker Programs

Moving To The Product Operating Model
With more new competitors than ever, with more new disruptive technologies than ever, and with continually increasing expectations from customers, most companies today know they need to learn to work like the best tech-powered product ...more
With more new competitors than ever, with more new disruptive technologies than ever, and with continually increasing expectations from customers, most companies today know they need to learn to work like the best tech-powered product companies. But what does that really mean? Following some specific process? Moving to Agile? Implementing OKR's? Embracing Lean Startup techniques? In this talk we'll start by defining what the product operating model is, and what's involved in moving to this model, and most importantly, what can a company do once they've moved to this model, that they could never have done before? ...less
Keys to Successful Transformation
This talk discusses what we consider the necessary prerequisites to successfully transform.
The Nature of Product
This talk describes the most common misconceptions about tech-powered products.
The Foundation of Product
This talk describes the core of what is required for a strong product team to be able to consistently innovate.
Feature Teams vs Product Teams
This talk discusses why empowered product teams are more effective and innovative than feature teams.
Product Discovery Overview
This talk provides an overview of product discovery, the core competency of empowered product teams.
Product Leadership Is Hard
This talk discusses the necessary role of product leadership (managers of product, design, engineering) in an empowered product team company.
Product Coaching
This talk is designed for those that are there to help their company through the transformation journey.

Books

Reviews

"We were able to make a massive breakthrough in the product excellence journey. It JUST worked. Things clicked. The teams re-engaged and re-energized. We’re sitting on the launchpad of the most impactful work we have ever done."

- Marko D.

"I said to my team that I would have gone away after just the first day with 1,001 things to try. It was all so beneficial."

- Jess H.

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