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Roger Dawson

  • "America's Premier Business Negotiator"
  • Power Negotiating Speaker and Author
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Roger Dawson was born in England and came to this country in 1962. He became a US citizen in 1972. His business background includes being president of one of California’s largest real estate companies, with 28 offices, five hundred and forty sales associates, and a volume of over $400 million dollars per year. As a...

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Roger Dawson was born in England and came to this country in 1962. He became a US citizen in 1972. His business background includes being president of one of California’s largest real estate companies, with 28 offices, five hundred and forty sales associates, and a volume of over $400 million dollars per year.

As a full time speaker since 1982, he has trained managers and salespeople at the top companies and business associations throughout the United States, Canada, Europe, Taiwan, China, New Zealand and Australia. He was inducted into the Speaker Hall of Fame in 1991.

Business executives love Roger Dawson for his ability to teach their people how to improve profits and make more sales with Power Negotiating tactics.

Meeting planners love Roger Dawson for his ability to put on a terrific presentation that is custom-tailored to their audiences and filled with content and humor. Roger is the author of “Secrets of Power Negotiating” and founder of the Power Negotiating Institute. He is full time speaker and author and travels around the world giving seminars to corporations and associations.

His audio programs can teach you the business skills you need to compete and win in today’s challenging business environment. His audio program “Secrets of Power Negotiating” has sold over $38 million worth and is the best selling business audio program ever published.

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Speaker Programs

The Secrets of Power Negotiating
This is one of the largest selling business cassette albums ever published, with sales of over $38 million. Roger Dawson helps you learn what influences people, and how to recognize and adjust to different negotiating ...more
This is one of the largest selling business cassette albums ever published, with sales of over $38 million. Roger Dawson helps you learn what influences people, and how to recognize and adjust to different negotiating styles, so you can get what you want regardless of the situation. Also, you'll learn: A new way of pressuring people without confrontation. The one unconscious decision you must never make in a negotiation. Why saying yes too soon is always a mistake. How to gather the information you need without the other side knowing. The three stages that terrorist negotiators use to defuse crisis situations, and much more. ...less
Power Negotiating for Salespeople
This program which supplements and enhances Roger Dawson's famous generic negotiating program The Secrets of Power Negotiating, teaches salespeople how to negotiate with buyers and get higher prices without having to give away such extras ...more
This program which supplements and enhances Roger Dawson's famous generic negotiating program The Secrets of Power Negotiating, teaches salespeople how to negotiate with buyers and get higher prices without having to give away such extras as terms, freight, installation and training. It's the most in-depth program ever created for selling at higher prices than your competition and still maintaining long-term relationships with your customers. Guaranteed to dramatically improve your profit margins or your money back. ...less
The Secrets of Power Persuasion
In this remarkable program, Roger Dawson shows you the strategies and tactics that will enable you to persuade people in virtually any situation. You'll discover why credibility and above all consistency are the cornerstones of ...more
In this remarkable program, Roger Dawson shows you the strategies and tactics that will enable you to persuade people in virtually any situation. You'll discover why credibility and above all consistency are the cornerstones of getting what you want. You'll learn verbal persuasion techniques that defuse resistance and demonstrate the validity of your thinking. Step by step, you'll learn to develop an overwhelming aura of personal charisma that will naturally cause people to like you, respect you, and gladly agree with you. It's just a matter of mastering the specific techniques that Roger Dawson presents in a highly entertaining manner. ...less
Confident Decision Making
Decisions are the building blocks of your life. The decisions you've made have given you everything you now have. The decisions you'll make from this point on will be responsible for everything that happens to ...more
Decisions are the building blocks of your life. The decisions you've made have given you everything you now have. The decisions you'll make from this point on will be responsible for everything that happens to you for the rest of your life. You'll learn: How to quickly and accurately categorize your decision. How to expand your options with a ten-step creative thinking process. How to harness the power of synergism with "Huddling" skills. How to know exactly what and how your boss or customer will decide, and dozens more powerful techniques. ...less
The Secrets of Power Performance
In this remarkable program, Roger Dawson shows you the strategies and tactics that will enable you to persuade people in virtually any situation. You'll discover why credibility and above all consistency are the cornerstones of ...more
In this remarkable program, Roger Dawson shows you the strategies and tactics that will enable you to persuade people in virtually any situation. You'll discover why credibility and above all consistency are the cornerstones of getting what you want. You'll learn verbal persuasion techniques that defuse resistance and demonstrate the validity of your thinking. Step by step, you'll learn to develop an overwhelming aura of personal charisma that will naturally cause people to like you, respect you, and gladly agree with you. It's just a matter of mastering the specific techniques that Roger Dawson presents in a highly entertaining manner. ...less
Beyond Goals
You can learn how to go beyond your most ambitious goals with this breakthrough program. Life's high achievers know that there is no substitute for action - the positive, disciplined transformations of thoughts into deeds. ...more
You can learn how to go beyond your most ambitious goals with this breakthrough program. Life's high achievers know that there is no substitute for action - the positive, disciplined transformations of thoughts into deeds. This program identifies what makes people high achievers and shows you what and how these super-successful people think, how they act, and how they inspire others to help them succeed. It contains fascinating studies of personalities and behavior and transforms them into practical, common sense strategies that lead you to uncommon success. ...less

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